It’s been a while since I blogged about a news article, but this one resonated so well with me that I had to comment. The article is on Yahoo News and addresses the social media uproar against NBC for their lousy Olympic coverage and how they control and edit what people are permitted to view (click here to read the article). This article says everything I felt as I watched the Olympic coverage on NBC, which I found infuriating and at times insulting. The Opening Ceremony was a joke, with commentators making inane remarks over the performances. It was like being at a concert and having someone behind you talking throughout the whole show. It was bizarre.
I will concede that NBC did put up streaming live coverage of events on their website… BUT, you could only access it if you are a cable or satellite subscriber and entered in your information. So if you are someone who only has internet access and doesn’t bother with the archaic, overpriced cable TV paradigm, then you are out of luck: “No Olympics for you.”
The giant networks are essentially dinosaurs who have not kept up with the democracy of the digital age. I believe it is only a matter of time before social media sweeps away the remains of these corporate behemoths. Hopefully, that will happen before the Olympic games in Rio.