I have to admit that this essay, included in the book Turning Back the Clock: Hot Wars and Media Populism, was not what I expected from the title. I expected an analysis on the similarities between the three, but actually it is an exploration of science is different than technology and magic, which Eco asserts are similar in nature. Honestly, I always considered magic and science to be more alike.
Eco begins his argument by pointing out that technology is not the same as science, but is merely a product of science.
Science is different. The mass media confuse with technology and transmit this confusion to their users, who think that everything scientific is technological, effectively unaware of the dimension proper to science, I mean to say that science of which technology is an application and a consequence but not the primary substance.
Technology gives you everything instantly; science proceeds slowly.
(Turning Back the Clock: p. 105)
This is where Eco argues that technology and magic are similar—both appeal to the human desire to have fast results. Essentially, he claims that technology and magic both promise instant gratification without having to go through the work required by rigorous adherence to the scientific method.
Magic is indifferent to the long chain of causes and effects, and above all does not trouble itself to establish by experiment that there is a replicable relation between a cause and its effect. Hence its appeal, from primitive cultures to the Renaissance to the myriad occult sects to be found all over the Internet.
Faith and hope in magic did not by any means fade away with the advent of experimental science. The desire for simultaneity between cause and effect was transferred to technology, which looks like the natural daughter of science. How much effort did it take to go from the first computers in the Pentagon, or from Olivetti’s Elea, which was the size of a whole room (and they say it took the Olivetti programming team months to configure that mammoth machine to emit the notes of Colonel Bogey, a feat they were enormously proud of), to our modern PCs in which everything occurs in a split second? Technology does everything possible so that we lose sight of the chain of cause and effect.
(ibid: p. 106)
While I understand Eco’s argument, and see his logic, I am not sure I am in complete agreement. Based upon what I have read regarding ceremonial magic and alchemy, there is a definite cause and effect relationship. In fact, Aleister Crowley defines magic as “the Science and Art of causing Change to occur in conformity with Will.” I would have to argue that magic is closer to science, that it is a process of experimentation, careful taking of notes, and then replicating the process in order to see if the results are consistent.
Our culture has a tendency, it seems to me anyway, to look for the differences in things instead of searching for similarities. Everything in our universe is connected in some manner. Maybe if we focused more on the connections instead of the divergences, we might advance to the next level of humanity.