This short essay is included in Turning Back the Clock: Hot Wars and Media Populism. In the essay, Eco employs his wit to address issues of globalization, and how the media contributes to the negative aspects of globalization.
I am one of those who think that out of every ten phenomena of globalization, at least five may have a positive outcome but if globalization does have a negative aspect, it is the violent imposition of Western models on underdeveloped countries to induce consumption and raise hope that such countries cannot fulfill. If I show you beauty queens in swimsuits, it’s because I want to promote the sale of Western beach wear, maybe sewn by hungry children in Hong Kong. The clothing will be bought in Nigeria by those who aren’t dying of hunger (if these people have money to spend, they are making it at the expense of those dying of hunger) and who actively help Westerners exploit the poor and keep them in precolonial condition.
(pp. 261 – 262)
The Covid-19 pandemic has made us all painfully aware of how fragile the globalized consumerist economic model truly is. Our insatiable craving for cheap goods to fill some void within us has killed local manufacturing and the result is that when things fall apart, as they eventually will, we are left without the infrastructure and ability to provide for ourselves. This is evident in the barren shelves which are reminiscent of a dystopian sci-fi film.
I have no idea what our post-coronavirus world will look like, but I am quite certain that it will be very different from what we have become accustomed to.