So it’s officially 2016, which in the US means it’s an election year, and already the battle lines are being drawn. People are choosing who they will support and social media is buzzing with political memes. And sadly, I am seeing the beginning of what promises to be a polarizing and divisive election. Who will end up suffering as a result? We will, of course. Which is why this essay written by Eco 15 years ago resonated with me. It’s almost prophetic.
In this short essay, included in Turning Back the Clock: Hot Wars and Media Populism, Eco looks at an election in Italy, the influence of media on the electoral process, and the groups of people who form various factions of the electorate. One of the categories of voters he calls the Mesmerized Electorate, and this is a group that I see playing a prominent role in the upcoming US election.
The second category, which I call the Mesmerized Electorate, the most numerous, has no defined political opinion but has based its values on the creeping form of “culture” imparted for decades by the various television channels, and not only those owned by Berlusconi. What counts for these people are ideas of well-being and a mythical view of life, not unlike that of the people I would call generically the Albanian immigrants. The Albanian immigrant wouldn’t have dreamt of coming to Italy if the TV had showed him for years only the Italy of Open City, Obsession, or Passion—he would have steered clear of this unhappy country. He comes because he knows Italy as a country where a colorful television hands out easy money to those who know that Garibaldi’s given name was Giuseppe: a rich, showbiz Italy.
(Turning Back the Clock: p. 117)
Here in the US, I picture people in this category sitting on the couch, remote control in hand, switching between reality TV, game shows, and FOX News. They are fed a constant stream of how great things are, the threats to their imagined way of life, and how their life should be, yet are distracted from the realities that are growing around them.
While the image of a Mesmerized Electorate is unsettling, I find the Discouraged Electorate to be much more disturbing.
We are faced with the Mesmerized Electorate and the Motivated Electorate of the right wing, but the greatest danger to our country is the Discouraged Electorate of the left (I mean the left in the broadest sense of the term, from the old secular republicans to kids in Rifondazione Communista, down to Catholic volunteers who no longer have any faith in politics). This electorate is made up of that mass of people who know all the things said here (and don’t need to hear them repeated) and are disappointed with the outgoing government. They castrate themselves to punish their wives. They ensure the victory of the de facto regime to punish those who failed to satisfy them.
(ibid: p. 119)
Unfortunately, I know many people who fall into this category: people who supported Obama and felt they were let down; people who think Hillary Clinton is a liar and untrustworthy; people who feel Bernie Sanders is too far to the left; and those who are so disillusioned with politics that they view all candidates, regardless of party affiliation, as part of a corrupt political system which they no longer want to be a part of.
As the rift between voters in this country widens, the debate becomes more vitriolic. Personally, I do not see this as helpful to the advancement of our society. I encourage everyone to read broadly, learn as much as possible, and keep an open mind between now and November. Try not to let emotions, fear, or the media cloud your judgment and lead us farther down this path.
“And therefore never send to know for whom the bell tolls; It tolls for thee.” (John Donne)
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