This short essay is included in Turning Back the Clock: Hot Wars and Media Populism. In the essay, Eco employs his wit to address issues of globalization, and how the media contributes to the negative aspects of globalization.
I am one of those who think that out of every ten phenomena of globalization, at least five may have a positive outcome but if globalization does have a negative aspect, it is the violent imposition of Western models on underdeveloped countries to induce consumption and raise hope that such countries cannot fulfill. If I show you beauty queens in swimsuits, it’s because I want to promote the sale of Western beach wear, maybe sewn by hungry children in Hong Kong. The clothing will be bought in Nigeria by those who aren’t dying of hunger (if these people have money to spend, they are making it at the expense of those dying of hunger) and who actively help Westerners exploit the poor and keep them in precolonial condition.
(pp. 261 – 262)
The Covid-19 pandemic has made us all painfully aware of how fragile the globalized consumerist economic model truly is. Our insatiable craving for cheap goods to fill some void within us has killed local manufacturing and the result is that when things fall apart, as they eventually will, we are left without the infrastructure and ability to provide for ourselves. This is evident in the barren shelves which are reminiscent of a dystopian sci-fi film.
I have no idea what our post-coronavirus world will look like, but I am quite certain that it will be very different from what we have become accustomed to.
“The Prospects for Europe” by Umberto Eco
This is an essay that Eco was asked to write some years back concerning how he viewed the current state of the European Union. Not surprising, it seemed kind of dated and irrelevant to me, for the most part. That said, there are still some interesting points that are worth considering.
Eco asserts that there is a noticeable movement toward a European identity as opposed to being identified by a particular nationality.
While I have not traveled extensively in Europe (so far I have visited England, Scotland, France, Italy, and Germany), I am inclined to agree with Eco. While I recognize the difference in cultures, the people all share a definite European-ness, for lack of a better word. In fact, I notice more differences between regional cultures in the United States. The differences between people in New York and Mississippi are stark, as are those between Mid-Westerners and residents of the Pacific Northwest. But that said, there is still a shared American identity, and this is similar to the shared European identity that Eco points out.
The other assertion that Eco makes which is interesting is his projection that American attention will shift from the Atlantic region to the Pacific as a result of the economic connection with Asian countries.
As much as I don’t want to accept this, I have to concede there is a bit of truth here. It certainly seems like there are currently more business and employment opportunities on the West Coast of the US. And if Eco’s prophesy is fulfilled, then this shift may have an economic impact on Europe.
Filed under Literature, Non-fiction
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