Was the New Age a generational invention? As far as its content goes, it is a collage of ancient esoteric elements. It may be that young people were the first to turn to these elements, as if they were rediscovered giants, but the diffusion of images, sounds, and beliefs typical of the New Age, along with all its recording, publishing, cinematic, and religious paraphernalia, was taken over and run by the old foxes of the mass media, and if some youngsters run off to the Far East, it is to throw themselves into the arms of an elderly guru with lots of lovers and even more Cadillacs.
Umberto Eco. Turning Back the Clock